Empowering Growth Through Strategic Marketing and Sales Operations
01 — Introduction
I’m a seasoned marketing professional with over 12 years of experience. I specialize in streamlining marketing and sales processes to drive measurable results. From optimizing CRM systems, to crafting compelling content strategies, or managing multi-channel campaigns, my focus is on delivering solutions that accelerate business growth and enhance customer engagement.
02 — Experience
With expertise spanning marketing operations, HubSpot CRM management, and content strategy, I’ve successfully:
Designed and implemented marketing workflows that improved efficiency and lead conversion rates by 20%.
Optimized CRM systems for enhanced data integrity and seamless collaboration between marketing and sales teams.
Managed cross-functional marketing campaigns, achieving increased engagement and ROI.
Developed and executed content strategies tailored to audience insights, resulting in higher customer retention.
Directed email marketing initiatives that drove open rates and click-through rates above industry benchmarks.
HubSpot CRM Management
Optimize and manage HubSpot systems to improve data integrity, automate workflows, and implement seamless sales and marketing initiatives.
Email marketing
Design, deploy, and analyze email campaigns that drive engagement, nurture leads, and convert prospects into customers.
Content Strategy & SEO
Craft and execute content plans that engage target audiences, drive thought leadership and amplify brand visibility.
Project Management
Oversee marketing initiatives from conception to completion, ensuring timely delivery and alignment with strategic objectives.
Equipped to optimize your processes, elevate your marketing and deliver strategic solutions that drive growth
Platforms & Software
HubSpot | Hubspot CMS |
Salesforce | WIX |
Marketo | Webflow |
ActiveCampaign | Ahrefs & SEMrush |
Mailchimp | Canva |
Google Analytics | Figma |
Microsoft PowerBI | Tableau |
Asana | ClickUp |
Notion | Confluence |
Skills
CRM Management | Email marketing |
Search Engine Optimization | Brand strategy |
Marketing operations | Digital marketing |
Content strategy | Product marketing |
Web Analytics | Campaign management |
Project management | Go-to-market strategy |
Outbound marketing | Customer marketing |
Education
Georgia State University | MSc Marketing (2016) |
Covenant University | BSc Psychology (2012) |
Certificates
Georgia State University | Brand and Customer Management |
WARC Advisory | Driving Creativity in B2B Marketing |
Emory University | Web Analytics and Search Engine Marketing |
Orange Academy | Integrated Brand Management |
Hubspot Academy | Inbound Marketing |